Spain lands in China thanks to Baidu

07/02/2018

Goya, Picasso, Dali and Miro will land in China. Not in some museum, but directly in the living. No thief of artwork, we’re talking about the new initiative carried out by Baidu.

Chinese tourists who have travelled to Europe have always used to organize a trip to Spain to visit the Iberian museums and their wonders. For those who cannot go on such a long journey, here is a new opportunity. Baidu, the most famous Chinese operator in the field of search engines, thanks to collaboration of over 400 Spanish museums, will make the works of art of Spanish museums digital. As a consequence, Chinese “web-tourists” will be able to see Spanish works of art from the comfort of their own home.

During the presentation of the project, which took place at the Spanish embassy in Beijing, Baidu’s vice-president, Shen Dou, announced enthusiastically: “We are going to bring history to the people”. The project is already alive.

Last May, Baidu Baike, in order to give a sort of Chinese response to the famous online encyclopaedia Wikipedia, launched a digital platform to observe 360 ​​degrees the collection of terracotta warriors created during the Qin Dynasty more than 2,200 years ago.

But Baidu certainly does not stop at art. Given the great growth of online content in recent years, the company has also announced a partnership with the Xinhua news agency. The goal is bring more original news content to Chinese readers and explore ways to consolidate content and big data in various channels, including online research.

“We expect Baidu to be one of the top three players in the mobile newsfeed ad market, together with Toutiao and Tencent [Holding]” Jefferies equity analyst Karen Chan said in a statement last month.

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