2017 Top E-commerce Platforms: Four Chinese Companies and Amazon Falls from Number One


The global e-commerce market is developing sustainably. According to Remarkety, an e-commerce marketing agency, 53% of global internet users shopped online in 2016 – that’s over 1.5 billion people. The e-commerce market has reached $1 trillion in China, and nearly $400 billion in the United States annually. The GMV of e-commerce in the UK, Japan and Germany surpassed $100 billion in each country.

2017 Top Ten E-commerce Retail GMV

10. Liberty Interactive QVC Group(Zulily)

Liberty Interactive QVC Group, an American Media Group, owns Zulily, one of the world’s largest retail e-commerce companies in 2017. Zulily sells clothing for children and adults, toys, and various household and beauty products. In 2015, the e-commerce GMV of the company reached $5.15 billion. And now, its market cap is $10.8 billion.

9. Vipshop

Vipshop Holdings Ltd operates the VIP.com e-commerce platform, which was called vipshop.com when it was founded. By 2012, the company listed on the NYSE. In 2015, Vipshop’s e-commerce site sold about $6 billion in products, and now, the company’s market cap is $4.85 billion.

8. Otto

Otto is the only company is not listed but identified as family business on this year’s list. Its headquarters is located in Germany, and it has a number of subsidiaries and websites, such as Bonprix, Baur, Smatch.com and Shopping24.

7. Tesco

Tesco began expanding its e-commerce business in 2000, realizing that e-commerce had become a sustainable market. Its market cap is $15.7 billion.

6. Suning Commerce Group Co., Ltd.

Suning Commerce Group Co., Ltd. is one of largest retailers in China. Its e-commerce platform, Suning.com, is one of most famous e-commerce platforms in China. Consumers can buy books, make-up products, and home appliances on this platform. Its market cap is $115.5 billion.

5. Wal-Mart Stores, Inc

Wal-mart was founded in 1962. In 2016, Fortune Global 500 named Wal-mart the largest retailer in the world. In 2017, it became one of the world’s largest e-retailers. Although Wal-mart has not had much time to reach pace in the e-commerce competition, it’s a powerful competitor nonetheless. The GMV of Wal-mart’s e-commerce platform is $14.4 billion, and the market cap of Wal-mart Stores is $288.3 billion.

4. JD

Founded in 2004, JD.Com sells products such as consumer electronics, computers and mobile phones. Now, JD.com ships items via its unmanned aerial vehicles (UAVs) and robots. Its market value is $56.7 billion, and it will continue to ship fresh products, such as seafood and fruit, via its UAVs.

3. Apple Inc.

Apple Inc. was found in 1976. It first produced the Mac computer, then the MacBook laptop, and nowit produces the ever popular iPhone and iPad mobile devices. Its GMV was $16.8 billion in 2016. In 2017, its market cap is $889 billion. Apple’s market cap is number one on the list.

2. Amazon

Amazon was found in 1994 as an online bookstore. Its GMV is $94.6 billion in 2016, and its market cap is $549 billion.

1. Alibaba Group

Jack Ma found the Alibaba Group in 1999. He is committed to economic globalization. After few years of development, the Alibaba Group has become one of the ten most valuable companies in the world, and the world’s largest retailer. It runs multiple e-commerce websites with more than 550 million active users each month.

Alibaba’s websites include AliExpress, Taobao and Tmall, but these websites are not all concerned with e-commerce, such as Alipay, the world’s largest online payment platform.


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