The collaboration will allow NetEase to spread a vast catalogue of songs in China, including several tracks of the anime genre
NetEase Cloud Music, China’s most important music streaming site, has announced a licensing partnership with NBCUniversal Entertainment Japan.
Under the terms of the agreement, NetEase Cloud Music will be licensed to use the Japanese company’s Tokyo music catalogue. Within this catalogue there is a large collection of anime music and numerous songs by famous Japanese artists. The NBCUniversal Entertainment Japan music library is already available on NetEase Cloud Music.
NetEase already had agreements with Japanese entertainment companies
Probably, to push NetEase to sign the agreement, it was also the increasing interest of young Chinese people for Japanese music and in particular for that of manga. Joining forces with NBCUniversal Entertainment, gives NetEase Cloud Music access to a vast catalog of Japanese artists and songs.
But it is not the first time that NetEase has formed a licensing partnership with a Japanese entertainment company. In fact, in August, the Chinese music platform signed a partnership with a well-established Japanese label, the King Records.
NetEase Cloud Music has also formed a strategic partnership with Avex, the largest entertainment group in Japan. Precisely this company, when a year ago signed the agreement with NetEase, has made the Chinese company the first to spread Japanese songs, protected by copyright in China.
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