With $38 billion total revenue, “Double 11” 2019 edition has broken every conceivable record. Kaola, joined for the first time this year. The fours keywords of this double 11 are: live-streaming, cross-border e- commerce, green 11.11 and global reach
And the winner is Alibaba! Alibaba reconfirms itself as PRC e-commerce leader.Once again Hangzhou based e-commerce giant has broken its previous record. 2019’s 11.11 Global Shopping Festival – also knowns as Double 11 – was without doubt the largest-ever in scale and reach. The expectations have not been disappointed. Since the first hours, this 11th edition has seen the Chinese giant breaking every GMV record with $38.379 billion revenue. Here, some astonishing Alibaba sales data about Singles’ Day 2019 in China, the largest 24 hours e-commerce festival on earth.
Created in 2009 by Alibaba founder Jack Ma, 11.11 became the most important shopping event in the world. This year the company had such explosive start. Alibaba was able to make $1.43 billion sales in 96 seconds, 29 seconds faster than 2018. Moreover, $7.15 billion sales were reached in 12 minutes and 49 seconds. After 9 hours was $22.63 billion, while the total 24 hours Alibaba sales last year was approximately $31 billion. What about logistics? In 10h the number of delivery orders exceeded 812 millions.
Japan, US, Korea, Australia, Germany, UK, France, Italy, Canada, New Zealand were the top 10 countries – regions selling to China during 11.11 by total GMV. In more details, according to Alibaba, top imported brands on Tmall Global were: 雅萌 (Ya Man, cosmetics from Japan); Swisse (Beauty, Supplements & Superfoods); KAO 花王 (cosmetics from Japan); AHC 爱和纯 (cosmetics from Korea) and Aptamil (Baby formula). Concerning top exported brands Xiaomi, Midea, Haier and Bosideng lead the list.
Alibaba’s 11.11 let Chinese consumers discover more international products. Pre-sales reflect hot demand.
As stated by Alibaba, Tmall Global is helped over 22,000 brands from 78 countries and regions sell over 620,000 products to China via cross-border channels. Kaola, who joined for the first time this year, introduced over 10,000 international brands to meet Chinese consumers’ increasing demand for international products
Transaction value of pre-sale orders increased 113% on Tmall Global from last year. The number surpassed last year’s first-day transactions within 1 hour and 47 minutes. For example, first-hour sales of beauty and body products increased 257% year-on-year. Japanese brand Dr. Arrivo’s One Zeus beauty instrument (priced at RMB10,000).
Maternity/infant and personal care products were the two most-popular categories on Kaola on the first day of pre-sales, up 137% and 163% year-on- year, respectively. Lego was the most- popular brand in these categories. It saw sales up 300 times from last year. Many babycare brands saw sales jump 1,000% year-on-year on the first day of pre-sales, including Lifeline care, Anpanman, Merries, B&B, Britax, Aveeno and Gerber.
In just 15 minutes, Alibaba has eclipsed American Cyber Monday e-commerce sales in 2018. The Jack Ma’s giant confirms its leadership in the e-commerce sector.
How can all these goods sold, be shipped and delivered efficiently? Today, the infrastructure to enable a shopping festival of this scale is absolutely hug. To meet the challenge, Cainiao already implemented a series of initiatives and prepared a series of advanced technologies. Currently Cainiao is at the forefront of the logistics world using automation, AGV and AI due to giving better and quick delivery service. The system directs the AGVs to drive, load and unload while planning the best routes to distribute parcels and avoid collision. The robots allow for 50% more orders to be processed within a given time period than a traditional warehouse, Cainiao said.
©Alizila.com. Cainiao delivered more than 1 billion orders in one day last year.
The company is currently concentrating its efforts on improving efficiency and reducing the timing of logistics processes. Among the most interesting new projects is that of Sky Eye, a cloud-based video monitoring system that was used by Cainiao’s logistics partners for 11.11 this year.
Plus, this year’s 11.11 will be greener than ever. As reported by Alibaba, Cainiaol worked with its partners to set up 75,000 recycling centers for consumers to drop off cardboard boxes and wrapping. They also provided empty parcel pick-up services in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou for re-use or recycling. And November 20 will be a day focused on the recycling of cardboard packaging.
For consumers, joining recycling was easy and fun. They collected red envelopes, coupons and Ant Forest green energy points if they commit to recycling their parcels. Tmall also hosted special “trade-in” programs to allow consumers to replace over 40,000 used electrical and digital products from 250 brands for new ones, to reduce the waste/idle resources for each family.
JD is confirmed as the “eternal second”, but the Beijing-based e-commerce platform has registered a new record too. At 9:00, the cumulative amount of orders exceeded $23 billion (165.8 billion RMB). Jingdong 11.11 firepower is fully open!
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