Alibaba CEO promotes New Retail in Japan

26/05/2018

 

Alibaba’s CEO recently traveled to Japan to promote its New Retail concept. Cifnews is also targeting the country, with Cifnews Japan slated to roll out this year. 

 

Alibaba Group CEO Yong Zhang arrived in Tokyo on May 22 to hold a conference promoting the company’s New Retail strategy.

This marks Yong Zhang’s third special trip to Japan for three years in a row. Over 300 Japanese company executives, including those from KOSE and ASICS, attended the conference.

The Japanese company executives were reportedly stunned by the surprisingly high consumption of the Chinese market.

 

 

“Japan is the most important market for Alibaba,” Yong Zhang said in his speech.

 

 

Over 60 Japanese media outlets, including The Nikkei, formally known as The Nihon Keizai Shinbun, also attended. The outlets all showed a strong interest in the development prospects of cross-border e-commerce in China.

It is not difficult to understand why Japanese buyers and sellers are excited.

“Japan is the most important market for Alibaba,” Yong Zhang said in his speech.

Data shows that Japan was the number-one importer of Alibaba products in 2018. The country’s sales on Tmall and Tmall.HK also increased by 54% and 122%

China is a new market that Japanese companies are eager to invest in

On the Alibaba online shopping platform, there are currently 1,370 Japanese brands, covering beauty, personal care, mother and child products, food, household appliances, health care and apparel.

“New Retail allows the best-selling products to sell better, giving Chinese consumers the opportunity to access more of Japan’s products.” Yong Zhang said.

 

 

On the Alibaba online shopping platform, there are currently 1,370 Japanese brands.

 

 

The Japanese e-commerce industry has developed slower than in China. In 2016, e-commerce accounted for only 5.43% of retail sales in Japan. It means that these Japanese brands need to quickly develop an extensive online shopping consumer group.

The rapid growth of Shiseido in China is the best proof of this. China has become Shiseido’s second largest market after Japan, with e-commerce increasing by over 136%.

The third quarter 2017 financial report showed that its China’s sales increased by 181.3% year-over-year to $1.03 billion (RMB 6.4 billion).

Cifnews will build a bridge for Japanese companies to enter the Chinese market

As China’s first cross-border e-commerce smart media platform, Cifnews is focusing on providing real-time information, relevant Chinese policies and case studies of cross-border e-commerce to Japan and other cross-border investors.

Meanwhile, OBOR Consulting, the overseas branch of Cifnews, unites the experiences of not only professionals in the fields of marketing and communication, but also import-export and logistics, in order to offer one-stop service for global companies accessing the Chinese market.

 

 

Cifnews is focusing on providing real-time information, relevant Chinese policies and case studies of cross-border e-commerce to Japan.

 

 

On Jun. 12-13, Cifnews is holding its CCEE 2018 event in Hangzhou. Rakuten, which is Japan’s equivalent of Amazon, will be attending the event.  In Japan, Amazon and Rakuten are the two most popular platforms, with the highest market share.

Cifnews has launched Cifnews Global (en.cifnews.com) and Cifnews Italy (it.cifnews.com).

This year, Cifnews will also be launching Cifnews Japan.

Continue to follow Cinfews for updates.

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