Thanks to the most sophisticated technology to track and intercept counterfeit products, Alibaba has succeeded in lowering counterfeit products on its platforms by 67%
In China, the fight against counterfeit products and against those without the necessary legal documents continues. To have found extremely effective solutions is Alibaba Group Holding. In fact, the largest e-commerce service provider in China said that last year fewer fake counterfeit products were found on its online shopping platforms, thanks to more sophisticated technology to track and intercept counterfeit products.
On the Alibaba platforms, which also include Taobao Marketplace and Tmall, following the deployment of “its most sophisticated and complete proactive detection technology”, there was a 67% reduction per year of potentially problematic directories. This is confirmed by the latest annual report on the protection of intellectual property rights published by the company on Friday.
Reports from consumers also fell by 70% compared to the previous year
As a result, with fewer suspicious products, user reports have also dropped and, although Alibaba has seen its monthly mobile active users increase by 119 million during the year, reports have dropped by 70% compared to the year previous one.
In particular, the anti-counterfeit technologies used and launched by Alibaba last year include analysis of emotions and semantics from user data, such as comments and feedback. To be at the center of the research of these technologies is “the emotion” behind user feedback. Once the negative feelings are identified there are further investigations, the report said.
The new and complete Chinese e-commerce law makes all e-commerce platform operators accountable to merchants for sale
Alibaba also initiated the use of a counterfeit identification system that also analyzes merchant data and in January last year, moreover, Alibaba assisted police in the eastern coastal province of Jiangsu to dismantle a counterfeit operation in Fujian, a province of the southeastern coast of China. In detail, the perpetrators opened more than 50 online stores using the identities of friends and relatives, which was a series of suspicious reports found by the Alibaba system, according to the report.
Alibaba’s latest efforts came when the Chinese government increased pressure on online retail companies to fight the sale of counterfeit copies and products on their platforms. Last year, Alibaba referred to 1,634 intellectual property rights in China, which led to the arrest of 1,953 criminal suspects and the closure of 1,542 facilities. These cases concerned assets worth an estimated 7.9 billion yuan.
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