The filter will be applied automatically when faces are scanned for purchases
Do you like seeing yourself beautiful? With Alibaba, you can now be beautiful while you pay. In fact, Alipay is launching a new feature: a beauty filter for its “Smile to Pay” facial recognition payment system. The target? Increase use among women.
The company told TechNode that a beauty filter will be applied automatically when users scan faces to make purchases, so that the facial features displayed on the machines are slightly improved.
The new feature quickly attracted hundreds of users
The decision to include this beauty filter stems from the fact that the Chinese mobile payment operator, through the on his official Weibo account, has discovered that his women choose not to use the “Smile to Pay” system because they think they seem too much ugly on the screen.
In a survey on Sina Tech’s Weibo page, over 60% of respondents said they look less attractive on the screens of facial recognition systems, while less than 10% of people think they look the same as photos. About 27% of respondents said they were more concerned with the payment function than the way they appear on the screen.
The new feature quickly attracted hundreds of users to comment on Weibo, where many share the same fear of embarrassing themselves in public and becoming aware of their appearance when their faces are on display.
Alipay launched the “Smile to Pay” facial recognition system in September 2017
China has been ready to embrace facial recognition technology, which is used to make payments in grocery stores, check-in at hotels and even to verify the identity of passing drivers.
Alipay, which has over 1 billion users worldwide, launched the “Smile to Pay” facial recognition system in September 2017 for commercial use. Its payment system for self-developed facial recognition has been distributed in over 300 cities throughout China.
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