Ronald Palmer, head of the European division of Alipay, underlined the company’s constant attention to Chinese tourists
Chinese tourists around the world increasingly represent a small gold mine and Roland Palmer, head of the European division of Alipay, said in an interview with CNBC that the European branch of Alipay has tripled the number of European merchants in a year.
In particular, Palmer spoke of the company’s constant attention to Chinese tourists – speaking of a flow of 150 million people every year – with many of these travelers headed to Europe.
Chinese tourists made a total of 140 million trips leaving in 2018
Furthermore, Palmer’s data were also confirmed by the Chinese Tourism Academy which confirmed that Chinese tourists made a total of 140 million trips leaving in 2018, up 13.5% on an annual basis, spending over $ 120 billion (RMB 824 billion) overseas. A real treasure for the host countries.
But of particular interest is the joint report by Nielsen and Alipay which found that Chinese tourists spend on average more than $ 3,400 (22,900 RMB) on average per person per trip, excluding the costs for package tours and the main costs transport for flights.
Alipay currently provides services to 29 European countries and 55 countries worldwide
For European traders, it is essential to attract Chinese tourists and Alipay announced for the first time its entry into Europe in 2016 after signing agreements with BNP Paris in France, Barclays in the UK, UniCredit in Italy and the Six group in Switzerland. The mobile wallet rapidly increased the number of merchants from 200 in November of the same year to 2,000 in March 2017
The payment platform currently provides services to 29 European countries and 55 countries around the world, with a total of around one billion active users.
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