Alessandra Bruni

Cifnews International > Articles by: Alessandra Bruni

E-commerce Platforms

Marketing in China for Western Brands. Social-Commerce or Live-Streaming?

When marketing in China, focusing just on one e-commerce platform is not enough. Western brands…

24/05/2019

China 2025

China Turns to Green Tech to Achieve its Sustainable Development Goals

After having positioned itself as a leader in the climate space, China is allocating significant…

22/05/2019

Business Stories, E-commerce Platforms

Jumia: the Nigerian E-Commerce that is Rewriting Africa’s Old Narrative

The old narrative of Africa on the margins is fading fast. Internet and e-commerce are…

20/05/2019

Market Insights

From Oil to Hi-Tech: the Dragon’s Involvement in the MENA Region

China’s economic relationship with the MENA region has now expanded way beyond oil. From e-commerce…

17/05/2019

Business Stories

Is WhatsApp Copying WeChat with its New E-Wallet?

Once again, China is exporting its digital innovation abroad. Zuckerberg announced WhatsApp will integrate e-commerce…

15/05/2019

Market Insights

Southeast Asia Turns into a Key Battleground for Cloud Computing Providers

Southeast Asia is experiencing a “cloud war” in its region, which is fostering the local…

14/05/2019

Market Insights

China’s Investment in the Hi-Tech Development of Africa

China’s BRI ambition to link emerging markets with hi-tech telecommunications hardware infrastructure has turned Africa…

10/05/2019

Market Insights

From Education to Online Shopping: Live-Streaming is China’s New Form of Digital Communication

Not just a trend, live-streaming in China is a real phenomenon. From education to entertainment,…

08/05/2019

Business Stories, China 2025

Tencent is Catching Up to its Counterparts, Ranking Second in Global Patent Applications

When it comes to innovation, Chinese tech companies are rapidly catching up to their US…

06/05/2019

Market Insights

Fresh Food is Conquering Chinese E-Commerce

The increasing demand for better quality and a “mobile first” society could not but lead…

03/05/2019