Black Shark, the start-up established in August last year with backing from Chinese tech giant Xiaomi, seems to will have a great success
China’s smartphone market, the biggest in the world, seems to have reached a saturation point with growth rates slowing. In such a market, therefore, to make significant sales, we must differentiate ourselves and propose something new. And it’s the strategy chosen by Black Shark, the start-up established in August last year with backing from Chinese tech giant Xiaomi, taht claims to be the first in China to focus on a smartphone tailored for the needs of game players.
Black Shark said it has received more than 100,000 registrations from users expressing interest in its new smartphone specifically targeted at gamers. In particular, this new smartphone has got Snapdragon 845 processor from Qualcomm: up to 8GB of RAM needed for high performance gaming and is also equipped with an add-on cover which converts the device into a gamepad.
In this project, Xiaomi has invested 11 million yuan (US$1.7 million) for a 22 per cent stake in Black Shark and The gaming phone has been heavily promoted over the past week through social media posts by Xiaomi founder.
Black Shark claims to be the first in China to focus on a smartphone tailored for the needs of game players
The collaboration with Xiaomi has particularly favored Black Shark, who has view more than 100,000 online reservations made over three days on JD.com, China’s second-largest e-commerce platform. Xiaomi also launched a channel for reservations on its own online platform.
Yu Chengdong said: “Many smartphones have already added [these types of] features”
Although for the product they all seem enthusiastic, not everyone is convinced the Black Shark product is so revolutionary. According to Yu Chengdong, the mobile segment chief at Huawei, the so-called gaming phones were just an advertising gimmick.