ByteDance launches a new social app to challenge WeChat

22/05/2019

 

Flipchat marks the second attempt to challenge WeChat’s social messaging domain in China

 

A new challenge launched against the most used Social Network app in China, namely WeChat. This time to challenge WeChat is ByteDance, a company that controls numerous apps like Tikok and Toutiao, which launched a new social app called Feiliao (or Flipchat in English) with groups of messages and interests. Note that this is the second attempt, by ByteDanceto challenge WeChat’s social messaging domain in China.

The objective and hope of ByteDance is that for which Feiliao can connect people with the same interests and “add fun to their lives”.

 

Tencent could oppose the new app, blocking its contents

 

Before Feiliao, ByteDance had launched its first social messaging app called Duoshan, which allowed users to send short messages based on videos, as if they were text messages or images via WeChat or Snapchat.

However, the move by ByteDance did not please the owner of WeChat Tencent, which proceeded to ban links to any Duoshan content to be shared on WeChat and removed the app from its Tencent app store, Yingyongbao.

 

So far Tencent does not seem to want to discriminate even Feiliao, as he did with Duoshan

 

So far Tencent does not seem to want to discriminate even Feiliao, as he did with Duoshan. The new ByteDance chat app is currently available on several Android app stores in China, including Tencent’s.

But WeChat also suppresses links from other competitors, including links to Douyin, the short Taobao and ByteDance video app, so it could apply similar tactics to Feiliao should it become a threat. Who will win?

 

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