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Case Studies

“Made in China 2025” : Targets In Three Phases

“Made in China 2025”, China’s plan to shake up the high-tech world,  is aimed at increasing…


Case Studies

China Consumer Electronics Market Trend Report for the first half of 2018

China’s consumer electronics industry has shown an upward trend in consumption upgrades and new retail,…


Case Studies, China News

Over 350,000 Chinese female consumer buy 12 bags a year

  Chinese women’s self-awareness began in the early 1990s. In the past, the stereotype that…


Case Studies

Starbucks is no longer popular in China?

  Starbucks 2018 global third-quarter revenue increased 11.5% (6.31 billion USD), profits increased 23.3% (850…


Case Studies

“Health and Happiness”: is Alisports turning Chinese into sport lovers?

From a vision to real life through internet: how is possible to combine sport and…


Case Studies, China News

Young Chinese consumers are the main consumers of luxury goods

  In addition to focusing on the young people market, luxury brands are accelerating the…


Case Studies

Digital Marketing Case Studies: Globalising Chinese Brands

  Case Study: How do Chinese brands successfully build their own brands on the Amazon Marketplace?…


Case Studies

“The Colours of Italian Beauty”: Alibaba Meets The Italian and European Cosmetic Industry In Milan

The first cosmetic European conference organised by the B2C marketplace Tmall Global and its consumer…


Case Studies, China News

Chinese movie stars face salary restrictions

China’s tax officials have handed some of its biggest domestic stars a pay cut.  …


Case Studies, Platforms & Hi-Tech

Google invests in JD: e-commerce platforms accelerate internationalization

During this year‘s  618 shopping holiday, orders through amounted to $25.6 billion, or around…