CCEE Guangzhou Reveals Cross-Border E-commerce Trends


CCEE Guangzhou: from simple exhibition to an important venue that integrates resources and services in the cross-border e-commerce. Over than 20 top leaders speakers in the industry attended the event


The “ 2019 CCEE Cifnews Cross-border E-commerce Exhibition” officially kicked off last Tuesday in Guangzhou, hosted by the Guangzhou International Center. CCEE once again has unleashed the power of Chinese cross-border e-commerce business circle. 


CCEE Guangzhou in numbers: + 16.500 m², + 200 exhibitors, + 5.000 attendees, + 20 speakers.


Cross-border e-commerce is projected to grow about 24%, from 22 trillion RMB to a whopping 39 trillion RNB by 2020. Meanwhile, traditional retail is only expected to grow 5%. One decade ago, PRC’ s e-commerce transactions count only 1%. China e-commerce is much more than simply a means for consumers to secure bargains on everyday purchases.

It is an important driver of economic and social development that is powering transformational change across the country. CCEE is no longer only a simple exhibition but became an important venue that integrates resources and services in the cross-border e-commerce. 


Online meets offline (O2O): unique offline-online purchasing experience. The future has already arrived in China years ago.


The previous editions of the CCEE were more of a demonstration of a company’s product line. Now, in addition to maintaining the original offlilne exhibition format, the CCEE offered the opportunity to companies to expose their products on the online platform. Thus, was possible for vendors to select their purchases online and to follow up with the offline experience improving sensibly both parties’ business success rate.

O2O the new mantra. Occasionally, you could see exhibitors inviting vendors to scan their QR codes to enter their “mini-programs” on  WeChat and select their products on their online platform. With this experience, the CCEE Guangzhou was the first to attempt the O2O procurement model and to fill the gap between online and offline so to provide the vendors with more information on supply chains and products. 


Traditional e-commerce has begun to shift to social e-commerce. Pinduoduo or Little Red Book are PRC forerunners.


CCEE Guangzhou 2019 covered also offline purchase of service products. In fact, the O2O procurement services market is very wide and it includes trademark registration, intellectual property patent application, brand marketing, ERP system, SNS promotion, European VAT registration, self-built station construction and other services required by sellers. These services were all represented and the interested parties only had to go to the corresponding booth and consult with the operators. site can directly consult the corresponding booth.

Among service providers booth, there were also “Flash Sales” mini programs representatives, after the vendor understands the service product, it can participate in the CCEE special Flash Sale activity and enjoy a considerable preferential treatment.


CCEE Guangzhou included a high-profile roster of cross-border e-commerce experts who highlighted trends in the space and offered tips on how to succeed in e-markets


Changes driven by mobile and big data in consumer scenes are also creating a new ecosystem for cross-border e-commerce: traditional e-commerce has begun to shift to social-commerce. How do sellers find a precise traffic under the tide of cross-border social e-commerce? Michael, the founder and CEO of Feibu Interactive, analyzed this topic.

According to him, the era of cross-border social-commerce 1.0 is occupied by Facebook marketing. China has been one of Facebook’s largest sources of advertising revenue for a long time. Later cross-border social-commerce 2.0 entered the influencer Marketing era, and “wanghong shopping online” is currently the one that has developed more quickly. Now, cross-border social-commerce 3.0 era welcomes TikTok short video marketing, which will be the most successful domestic application.



“China’s social-commerce development is leading the world. In the future, China’s output to the world will not only be limited to production capacity, but will also include application technology and business models, especially in the mobile field,” Michael said.


Global forerunners in cross-border e-commerce and hi-tech, including representatives from Alibaba and Google, stopped by 2019 Guangzhou China Cross-Border E-Commerce Exhibition to detail hot trends in the industry.


Alibaba International business development senior expert Shao Bo presented on the future of e-commerce underlined how “with the rise of global trade protectionism, the supervision on cross-border e-commerce platforms has become more and more strict, and the manufacturing cost advantages of Southeast Asian countries already become prominent”.

According to Shao Bo “in this context the cross-border e-commerce industry is facing instability on many fronts and the challenges are increasing. However, the growth of cross-border export trade is stable and it occupies very importance place in the priorities of the Chinese national economy”. 


Alibaba International business development senior expert Shao Bo


In Shao Bo’s opinion, even if the current international trade environment is rather complicated, the level of Chinese manufacturing is improving while products, technology and teams are gradually becoming advantageous. In addition, online companies will concentrate more on the so called “ABC” – where the “A” stands for Artificial Intelligence (AI), the “B” for Big Data and the “C” for Cloud Computing – or their competitive floor will be shifted from “consumer’s internet” to “Industry internet”. These are the new opportunities for the buyers in the industry. 


Jack Ma and Alibaba - e-commerce - china - cifnews

Alibaba, headquartered in Hangzhou, is one of Chinese top player in e-commerce environment.


Imagine that you could gain a real-time insight into how trend for “goods” propagate, and that you could track this process from start to finish, wouldn’t that be great? At the conference, Yin Hao, the business director of Google Greater China‘s management department, introduced a Google-branded device that is capable of detecting and track the trajectory of cross-border customization trends and discover consumer preferences in real time. During her presentation, she also introduced Google’s Smart Shopping Campaigns that can help vendors to increase sales level efficiently with minimal investments.  


Yin Hao, the business director of Google Greater China’s management department.



What is the essence of business? The answer is definitely “getting a higher profit”. “More income – lower cost = higher profit”, Dave Wang, senior e-commerce consultant of Channel Advisor, said that the current cross-border e-commerce established channels are fiercely competitive, product homogeneity is high, labor costs are rising, and for the team is difficult to manage and it is difficult to build a brand impact.

He spoke to the vendors on how to lay out a comprehensive channel and on how to maximize the efficiency of the worker. In his point of view, lower costs require higher human efficiency and faster market exposure, while higher incomes require more channels, better data and stronger brands to back them up.


Dave Wang, senior e-commerce consultant of Channel Advisor



In the afternoon, the event features wonderful speeches from Jorg Van Den Hovn, founder of Dutch Orange Creation-Netherlands Brand Research Center; Kenneth De Trazegnies, founder of the graphic design platform collectionstock; Mr. Cao Longhui, Investment Promotion Director of China Merchants Group and Xu Yancheng, representant from China Nantong Home Textile City Cross-border and  founder of the e-commerce industry incubator center

In addition, on the day of the conference, Cifnews hosted the “Top Ten Innovative Quality Exhibitors” award ceremony. Besides the CCEE conference, the two sub-meeting on the Cifnews training classes and the procurement platform were equally lively.

In the venue dedicated to Cifnews training classes, many appeared on the show, among them there were head lecturer and cross-border e-commerce professional seller A-Gan, Amazon brand seller Marty, Amazon mentor Wang Yifan, Shopify,eBay, Shopee and other cross-border e-commerce platforms.



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