Apple users are seen as “invisible poor”, those who do not seem as poor as their real financial conditions
A social class difference was highlighted, by a MobData agency research, between iPhone users and Huawei users. The former, in fact, would be less educated, hard and with few resources, compared to users of other brands of mobile phones such as Huawei or Xiaomi.
The research also shows that most iPhone users are unmarried women, aged between 18 and 34, a high school certificate and a monthly income of less than 3,000 yuan (HK $ 3,800).
Huawei users, by contrast, are generally married males between the ages of 25 and 34, who hold a bachelor’s or master’s degree and whose monthly income ranges between 5,000 and 20,000 yuan. The research also found that most users of Huawei owns apartments and cars, while Apple users do not.
Graduates and those earning more than 20,000 yuan a month, according to the report, prefer Huawei and Xiaomi phones, while those who fluctuate between 3,000 and 10,000 yuan a month are betting more on Oppo and Vivo phones.
The excessive costs, increasing every year, for Apple’s smartphones have pushed consumers elsewhere
Regarding marketing and sales, Apple (third smartphone manufacturer in the world after Samsung Electronics and Huawei Technologies) increases the price of its iPhone every year.
Such expensive phones, however, have driven many consumers, particularly those in emerging markets such as India, to cheaper alternatives, such as China OnePlus or Huawei’s Honor series.
iPhone XR has created more problems than expected in China
Apple also saw a reduction in orders from two-component suppliers in China following its latest iPhone XR model, failing to reach expected sales. However, previous versions of the iPhone remain popular in China.
Huawei, Oppo, Vivo and Xiaomi – the four largest smartphone vendors in China – hold a combined market share of almost 80%, while Apple holds 9%.
MORE ON THIS TOPIC