Livestreaming has become a viable source of revenue thanks to the booming Chinese live-streaming industry in recent years
China has always been at the forefront of technology. In recent times, however, the livestreaming economy is opening up new roads not only in the big cities, but also in small villages and inhabited centres.
Thus, for example, Zhang Xiaohui, a farmer from Shandong province in eastern China, could receive orders to buy his corn, sitting comfortably in front of the PC. Zhang would have never imagined he could make a sensation online by selling agricultural products on “Taobao Village Live“, a live streaming platform managed by Alibaba.
Livestreaming has indeed become a viable source of income thanks to the booming Chinese live-streaming industry in recent years. According to a report published by the China Internet Network Information Center, at the end of 2018 China hosted 397 million users on multiple live stream websites and demonstrated tremendous purchasing power.
Jianglou Township is now labelled “Taobao Town”
Zhang has over 2,000 followers online and has received about 20 orders every day since he first sold agricultural products through the livestreaming and shared his comfortable life in his hometown of Jianglou Township.
Sold in the traditional way, 0.067 hectares of corn brought only around 1,000 yuan ($ 141), while the same amount sold via livestreaming brings an income of at least 1,750 yuan. Jianglou Township is now labelled “Taobao Town” as it has built a modern multifunctional e-commerce industrial park that integrates business incubation, logistics and online commerce.
Alibaba started the Taobao Village Live project which covered 270 counties throughout China
The “Taobao Towns” quickly emerged while “the cybernetic star economy” gained ground in China. A report published by Alibaba shows that the number of “Taobao Towns” reached 1,118 in 2019, from 363 last year.
Even the new generations in Chinese rural areas pay attention to the new economic model. In the village of Sunzhuang in Caoxian County in Shandong, over 200 young natives have returned to work in an industrial street in Taobao, and over 1,000 people from other places also work in the village.
In 2019, Alibaba started the Taobao Village Live project which covered 270 counties across China in just three months, with nearly 50,000 live broadcasts watched by over 200 million netizens.
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