China, young parents contribute to the sale of new baby products

24/04/2019

 

This is indicated by a consumption report recently published by T-Mall

 

A consumption report recently published by T-Mall, an online shopping site of the Chinese e-commerce giant Alibaba, shows that sales of new baby products are growing in China thanks to the new Chinese parents who contribute, in a significant way, to this growing market.

The difference lies above all in the age and culture of these new parents because, unlike the more mature parents, the young Chinese mothers and fathers show great love for products like electric baby rockers and intelligent robots for children. The report indicated, in fact, a 61% growth in the consumption of baby products by parents born after 1995.

 

In 2018, the sales volume of intelligent robots on T-Mall grew by 395%

 

This new focus on “baby-tech” led a Guangdong-based company to sell 120,000 automatic thermostatic milk bottles on T-Mall in just a couple of months. In addition, sales were made without any promotion, said Tang Qing, company brand manager.

If we want to see big numbers, according to the report, just think that in 2018 the sales volume of intelligent robots on T-Mall grew by 395% and sales of programming toys for children increased by 570%.

 

Young parents also love to dress their children in fashionable clothes

 

Not just tech. Young parents also love to dress their children in fashionable clothes. The report shows that nearly 20 million people have bought Peppa Pig dresses in the last year, and even the Hello Kitty, Disney and Transformers themed shoes and clothes have enjoyed immense popularity.

Lang Guobiao, deputy secretary general of the China Maternal and Infant Industry Innovation Alliance, noted that the post-90 generation is the most demanding consumer group and their demand for baby products is far from being met. He also said that parenting roles are shifting to younger generations.

 

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