Ctrip, the Chinese travel agency looks to Europe



Ctrip can count on over 300 million users, half of whom come from countries other than China


Ctrip, China’s largest online travel agency, plans to expand its operations in Europe in 2019, as announced by CEO Sun Jie during the company’s annual meeting. Ctrip has traced its global expansion in recent years, focusing primarily on the security of a strong position in the Asian markets.

The company has indeed revealed that, since it launched its global strategy, the percentage of its foreign users has risen. Ctrip can now count on over 300 million registered users and, moreover, almost half of its monthly active users come from countries other than China.

The company, as a testament to its global growth outside the Asian country, has acquired the British travel aggregator Skyscanner in 2016 and Trip.com’s travel recommendation site the following year.


The stringent regulation regulations of the sector have led to strong internal competition


The intensification of competition in the field of Chinese online travel agencies has prompted many local companies to seek opportunities abroad to increase profits. The stringent regulations for online platforms have also played an important role in this regard.

In fact, last year, the authorities proposed a series of radical rules that urge online platforms to improve security and emergency plans, as well as improve the quality and management of the services that are provided.



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