Didi hires drivers in Colombia before the launch in Bogotà

24/04/2019

 

The company has given no indication as to when it intends to launch its services in Colombia

 

Didi arrives in Bogotà and prepares for the big launch. In fact, the Chinese car-sharing giant is recruiting drivers in Bogota, the capital of Colombia, to prepare for the launch of its services in the South American country. Didi, in a note, specified how you hope to “meet market expectations”, given the attractive offer with which he decided to recruit drivers.

Although we do not know when the Chinese company intends to launch its services in Colombia, given that it has not given any indication, we know that the efforts made in Colombia are made to dominate rival Uber.

 

The move also highlights Didi’s efforts to compensate for problems encountered in China

 

In fact, Didi has identified Latin America as a critical battlefield in its attempts to dominate its international rival Uber. The two companies are already fighting in Mexico and Brazil, where Didi has attracted drivers with higher salaries and prizes.

The move also highlights Didi’s efforts to compensate for problems encountered in China, including more stringent surveillance of its platform. The company has already transferred some of its executives to Latin America to lead expansion into countries like Brazil, Colombia and Peru.

 

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