Russian e-commerce market is booming. In order to let Russians buy more, Alibaba opens new air cargo flight with Moscow
Alibaba’s logistics harm Cainiao has recently launched the first e-commerce daily cargo air route between Hangzhou and Moscow the Russian capital in the run-up to its annual online shopping bonanza, as reported by Xinhua. Generally, the traditional delivery of Alibaba goods from China to Russia takes over 50 days. The launch of the new cargo air route is expected to cut the delivery down to 10 days. More than 40% of packages, which are usually shipped to Russia through land transport, will be upgraded to the air-express service, without charging buyers any additional fee.
Plus, the Chinese express carrier, will launch at least 100 charted flights to deliver goods to other European and Southeast Asian cities such as Belgium’s Liege, Latvia’s Riga and Malaysia’s Kuala Lumpur, according Cainiao International’s general manager Zhao Jian. Alibaba is gradually pushing itself to the global stage. And Cainiao is underpinning that ambition. The logistic company announced in the middle of last year a plan to roll out its logistics hubs in cities—including Kuala Lumpur, Dubai, Moscow, and Liege—across Asia, Europe, and the Middle East to improve its global delivery capacity.
Nowadays, Russia has become one of the biggest overseas markets for Alibaba since the e-retailer launched AliExpress in Russia nine years ago.
According to research firm Data Insight, the first half of 2019 saw the Russian e-commerce market have an annual growth of 26% to USD 11 billion. The number of purchases online was 191 million in the reporting period, up by a record 44%, partly driven by cross-border purchases. AliExpress owned 20 million users in 2017, industry data provider yStats.com report showed. Moreover, this year, Alibaba teamed up with Russian social media giant Mail.ru and Russian mobile operator to form a joint venture, named “AliExpress Russia JV,” with support also from Kremlin’s Russia Direct Investment Fund, further growing its presence in the market.
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