How E-commerce Could connect MENA and China? CCEE Dubai the answer


Great success of public for the first CCEE Dubai. China Homelife Dubai, the MENA region’s largest Chinese sourcing expo has partnered with CCEE to bring the event in Middle East


Cross-border E-commerce Exhibition (CCEE) PRC’s largest e-commerce event and conference arrived in Dubai last tuesday. Industry leaders discussed how cross border e-commerce could connect world’s biggest e-market, China, with Middle-eAst, one the most dynamic e-commerce environment around the globe. “It’s an honor to be on the stage of the first CCEE Dubai, as a demonstration of the work we’ve done to connect China with all the world”, said Guido Ghedin, Cifnews CMO.


Let’s see the numbers. Actually, the population of the MENA is more than 400 million, in 2017, the GDP of the GCC Gulf countries is more than $1.5 trillion.


In traditional international trade(B2B), China has always been the largest import source of Gulf countries, and the proportion of daily consumer goods from China is quite large, but many excellent Chinese brands have not entered the MENA market yet.

The World Bank’s economic forecast for the MENA region show that the overall economic growth will be positive in the next five years. The population structure is extremely young, with more than 55% of the population under 30 years old in Saudi Arabia.


In B2B, PRC has always been the largest import source of Gulf countries, but many excellent Chinese brands have not entered the MENA market yet.


Today, almost 50% of e-buyers are between 26-35 age group. Government incentives, such as the Saudi Vision 2030, will greatly stimulate private economic growth. And e-commerce is growing. In the last 3 years 70% of Middle East consumers made their first online purchase, while 40% of transactions are thought card/ e-wallet.

What people are buying online? After travel online, electronics is the second biggest category, while sales in the area exceeded $20 billion in 2018. Thanx low import tax rate – in the Gulf countries is only 5% – cross-border e-commerce is increasing year by year. Thus, Saudi Arabia, UAE, Egypt, Dubai and Qatar not only are the major consumer countries, but become a logistic distribution center.


China to set up new cross-border e-commerce pilot zones for greater opening-up. The future is e-commerce, and now business means e-commerce.


As China’s internet sector has an increasing influence on the outside world, all eyes are on the Dragon’s current and future role in cyberspace. But what about China’s 2018 e-commerce and internet trends?

More and more foreign businesses are eying China as an attractive, very potential market for their products. But e-commerce trends are still difficult to understand, CCEE Dubai will help companies enlarge business in China.

CCEE Dubai will supply attendees with valuable knowledge about operating in the cross-border e-commerce industry, product sourcing tips and general e-commerce management advice.


This event was designed to help individuals and companies of all sizes grow and reach their goals, and our carefully curated content can support you no matter where you are in your journey.


Cifnews core activities are publishing, online and offline exhibitions, and training modules. Thus, Cifnews unique CCEE event format is dedicated to the professionals working on imports and exports to and from China.



CCEE events are dedicated to factories, buyers, e-commerce operators and third-party service providers from all over the world, covering the whole supply chain. That’s why next week many industry professionals will attend the CCEE Dubai.


“E-commerce penetration in the GCC is below the other developed regions but is starting to catch up indicating an enormous growth potential” said CEO



Mona Ataya CEO, attended the event too. Mumzworld is the pioneer and leading e-commerce “vertical for mother, baby and child shopping in the Middle East”. Founded 7 years ago with the vision of empowering mothers to make the most informed purchase decisions for their children and ultimately making their lives easier. underlined how e-commerce penetration in the GCC is below the other developed regions but is starting to catch up indicating an enormous growth potential.


On the stage Mona Ataya underlined  how the market for baby and children products in the Arab world is underpinned by a young population and some of the highest birth rates in the world . Thus, A large number of babies and children and generous spending of their parents makes GCC a US$10bn market for mother, baby & child products.

What about hi-tech in Middle East? iMile and shown us MENA e-commerce trends and numbers. Lilac Luo, Branding Director of Globalegrow, underlined how work in Chinese cross-border e-commerce field, bringing the case study of fashion brand Zaful, while Lianlian Pay focused her speech about  the future of fintech in China.


E-commerce means China. Recently the PRC’ State Council officially decided to set up a batch of cross-border e-commerce comprehensive pilot zone in 22 cities.


The latest State Council conference pointed out a series of key operations that will be positively affected by the establishment of free trade zones – logistics, warehousing and customs clearance in particular. The aim is to further simplify the whole process: examination and approval, customs clearance integration, information sharing, a more tolerant yet prudent and effective supervision.

China will implement a new e-commerce law from January 1, 2019. The new law will extend legal protection for consumers and brand owners and will arm the fight against the country’s reputation as a source of fake goods.

The timing is important as e-commerce sales accounted for 23.8% of all retail sales in China in 2017, and is projected to reach 33.6% by 2019. As the country’s e-commerce market grows at a staggering rate, so does the need for stricter oversight and market regulation.



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