The China Electronic Commerce Association wants to fight poverty with the support of e-commerce
Given that the rural areas that exploit e-commerce have grown a lot and have been enriched, the China Electronic Commerce Association has launched a poverty alleviation initiative harnessing the power of e-commerce and social networking platforms.
The China Electronic Commerce Association is a non-profit organization guided by the Ministry of Industry and Information Technology and Warm China is an initiative that will help farmers in poverty-stricken areas by promoting their agricultural products on popular e-commerce and social networking platforms.
The initiative will help farmers in poverty-stricken areas by promoting their agricultural products
Yao Guanghui, deputy head of the CECA, said: “Unlike traditional e-commerce platforms, apps like Douyin combine e-commerce with social networking. People can sell products thanks to more vivid marketing methods, including short videos and livestreaming”.
The move comes as the Chinese government released a plan with 21 major tasks to be aim and after the authorities has called for the internet and big data to play a greater role in poverty reduction.
Among major tasks there are that of including piloting e-commerce projects and encouraging more internet companies to take part in poverty alleviation work
Yin Chengjie, president of the China Agriculture and Economy Association, said: “In many poverty-stricken areas of China, agricultural products cannot enter the market efficiently due to restrictions such as transportation and market conditions, which hinders resources transforming into fortunes”.
According to recent data, online sales in rural areas of China have hit 1.25 trillion yuan (US$182 billion), with e-commerce sales volume approaching 300 million yuan, creating 28 million jobs.
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