E-commerce means China: CCEE Comes to Dubai


China Homelife Dubai, the MENA region’s largest Chinese sourcing expo has partnered with CCEE to bring the event in Middle East. Today the opening day


Cross-border E-commerce Exhibition (CCEE) PRC’s largest e-commerce event and conference is coming today in Dubai. Industry leaders will be discussing how they built their empires and giving attendees valuable insight on how to utilise tested Chinese business models to make the most of the emerging e-commerce market in Dubai and the UAE.


China to set up new cross-border e-commerce pilot zones for greater opening-up. The future is e-commerce, and now business means e-commerce.


As China’s internet sector has an increasing influence on the outside world, all eyes are on the Dragon’s current and future role in cyberspace. But what about China’s 2018 e-commerce and internet trends?

More and more foreign businesses are eying China as an attractive, very potential market for their products. But e-commerce trends are still difficult to understand, CCEE Dubai will help companies enlarge business in China.

CCEE Dubai will supply attendees with valuable knowledge about operating in the cross-border e-commerce industry, product sourcing tips and general e-commerce management advice.

The event will start at 11:00AM, and will be held at the China Home Life exhibition at Dubai World Trade Center – in Partnership with Zhejiang-based organisation Meorient


This event was designed to help individuals and companies of all sizes grow and reach their goals, and our carefully curated content can support you no matter where you are in your journey.


Cifnews core activities are publishing, online and offline exhibitions, and training modules. Thus, Cifnews unique CCEE event format is dedicated to the professionals working on imports and exports to and from China.

CCEE events are dedicated to factories, buyers, e-commerce operators and third-party service providers from all over the world, covering the whole supply chain. That’s why next week many industry professionals will attend the CCEE Dubai.

Among them speakers AWOK.com, the dynamic e-commerce platform founded by Ulugbek Yuldashev in 2013. In just few years, it has grown to become one of the leading online shopping destinations in the UAE that attracts huge number of visitors per month. Today AWOK.com has close to 700 employees.



Mona Ataya will attend the event too. She has proven to be one of the Middle East’s most prominent of women entrepreneurs in the Middle East since 2000. She the founder and CEO of Mumzworld.com, the pioneer and leading e-commerce “vertical for mother, baby and child shopping in the Middle East”. Mumzworld.com was founded 7 years ago with the vision of empowering mothers to make the most informed purchase decisions for their children and ultimately making their lives easier.

What about hi-tech in Middle East? The answer is iMile. Born in the heart of Dubai and raised with the latest technology, iMile Delivery Services is an emerging start-up in the Middle East. iMile believes in providing organized logistics solutions by building a bridge between China and Middle East. Lilac Luo, Branding Director of Globalegrow, will show us how work in Chinese cross-border e-commerce field, bringing the case study of fashion brand Zaful, while Lianlian Pay will show us the future of fintech in China.


E-business means China. Recently the PRC’ State Council officially decided to set up a batch of cross-border e-commerce comprehensive pilot zone in 22 cities.


The latest State Council conference pointed out a series of key operations that will be positively affected by the establishment of free trade zones – logistics, warehousing and customs clearance in particular. The aim is to further simplify the whole process: examination and approval, customs clearance integration, information sharing, a more tolerant yet prudent and effective supervision.

China will implement a new e-commerce law from January 1, 2019. The new law will extend legal protection for consumers and brand owners and will arm the fight against the country’s reputation as a source of fake goods.

The timing is important as e-commerce sales accounted for 23.8% of all retail sales in China in 2017, and is projected to reach 33.6% by 2019. As the country’s e-commerce market grows at a staggering rate, so does the need for stricter oversight and market regulation.


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