Alibaba kicks off 2019 11.11 Global Shopping Festival. Focus on “new consumption,” “new business” & “green action”. The importance of livestreaming and cross-border e-commerce
By the way, it is not hard to find that the big brands are particularly popular in the Double 11 pre-sale campaign. Apart from the factors of brand, products, once-a-year promotion, omni-channel marketing activities, we may find some common characteristics of the layout and content of the campaign page.
Livestreaming is playing an increasingly important role during this year’s Singles Day. According to data, 17,000 brands have engaged in livestreaming in the run-up to Singles Day, selling hundreds of millions of RMB of items in pre-sales. One session even sold 55 cars in the span of just six minutes.