Fortnite is a co-op sandbox survival game developed by Epic Games and People Can Fly and published by Epic Games
A contemporary Earth, where the sudden appearance of a worldwide storm causes 98% of the world’s population to disappear, and zombie-like creatures rise to attack the remainder. This is the basic story of Fortnite, a game that is currently having a worldwide success and that has recently arrived in China, distributed by Tencent.
In particular, the version of Fortnite we are talking about, released in China, is the smartphone app version. Fortnite was officially launched in the country thanks to a partnership between its US developer Epic Games and Tencent.
Epic with the other markets reportedly pulling in over US$1 million in its first 72 hours
The agreement with Epic was made possible also because Tencent holds 40% of Epic and as China’s largest games publisher it will handle Fortnite’s distribution and publishing in the domestic market. Dai Bin, deputy manager for marketing at Tencent’s Interactive Entertainment Group, said it planned to spend over US$15.85 million on its marketing.
Fortnite is a battle royale game, a genre that blends the survival, exploration and scavenging elements of a survival game with last man standing gameplay. The “battle royale” games genre takes its name from the 2000 Japanese film of the same name.
Fortnite’s biggest competitor in China is Battlegrounds, but for Tencent it is not a problem, since it also holds the rights of this game. Tencent has a portfolio of 147 mobile games and games still remain its main money spinner via its social media app WeChat.
If Tencent will remain the leading videogame distributor in China in the future, there will also be major gains for the company. The Chinese entertainment and media industry is expected to generate annual revenue of $ 264.3 billion by 2020.
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