Interview with OPPO, Chinese Smartphone Maker Celebrates 10 Years in the Mobile Phone Business


OPPO is one of the major smartphone maker both in its domestic market and around the world. This year the brand celebrated 10 years in the business. Cifnews spoke with Alexander MacGregor, OPPO International PR Manager.


Chinese mobile phone makers already shaked  the market and after more than 30 years China is ruling smartphones maker sector. Today brand such as OPPO are making the new “Made in China” more global.  OPPO is one of the fastest-growing smartphone brand in Asia and one of the most profitable mobile phone company in China.

This year OPPO celebrates 10 years in the mobile phone business. For the occasion, we had the opportunity to interview Alexander MacGregor, OPPO International PR Manager, to which we asked various questions, about the future of the brand, about the objectives to be achieved in and outside China.


Today OPPO is getting increasing exposure and success in the international level. Can you describe the philosophy behind OPPO?

OPPO’s mission is to “let extraordinary hearts enjoy the beauty of technology” and the company is dedicated to providing its global users with pioneering products that never fail to excite and inspire. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs.

OPPO started the era of selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras.  OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x/10x Dual Camera Zoom technology. Along the way, OPPO has maintained its focus on the end user and its belief in the ‘Art of Technology’ – beautiful products that improves people’s lives.



Today China overthrown US as mobile-maker country, and the smartphone market is growing exponentially in markets such as India or in Africa, but there are still big challenges: when did OPPO entered in such new markets, how, and how did you choose where to start from?

OPPO began exploring the potential of international markets in 2009 by first breaking into Thailand. OPPO then began to rapidly develop a strong image and market share across Southeast Asia, South Asia, the Middle East, Africa and Oceania. As of early 2019, OPPO has already been registered in more than 140 countries and OPPO smartphones were sold in 30 markets globally. To continue driving rapid growth, OPPO has identified five regional markets based on user habits, market characteristics, and cultural differences. Each region has independent management, operation and product teams who best understand local market needs.


Let’s talk about marketing. How are you appealing to the millennials demographic in different areas of the world? What are the key aspects in communicating a global Chinese brand like OPPO?

OPPO cooperates in marketing campaigns with many world-renowned brands and personalities from a broad range of fields such as sports, fashion, beauty, entertainment, and automobile. It is leading a new trend of cross-over marketing in the Chinese handset industry. Such cross-over partnerships not only bring to young consumers more joy and surprises but also help establish a new business promotion model for technology products.



What is the distribution strategy in the key markets? Are you also selling through e-commerce platforms like Amazon and the like?

OPPO partners with carriers and retailers in over 30 markets while also operating our own ‘flagship’ stores. This varies by market but generally speaking, OPPO wants our customers to enjoy the best experience when purchasing or receiving customer support with our products.


Let’s talk about the product. What makes OPPO a real competitive product comparing it with Huawei, Xiaomi, Vivo and OnePlus?

OPPO has always been focused on “building products that resonate with consumers”, a principle set up from Day 1 and for over a decade, OPPO has also been focused on mobile photography technology innovation and is the company that started the era of smartphone selfies and beautification. OPPO has been committed to research and development around key usage scenarios, with a strong focus on consumer needs and technology innovation.

OPPO Research launched in April 2018, with six global research institutes. Software, hardware, and standardization are three key fields of research, with the goal to lead the research and development in the application of technologies like artificial intelligence (AI) and 5G in smart devices. These innovations have helped OPPO become the fastest-growing mobile phone brand among Chinese millennials in terms of brand loyalty and now more than 200 million young people around the world are using OPPO camera phones today.



What are the innovations on the new OPPO RX17 Pro?

The RX17 Pro‘s primary feature is its night shooting capability. The cameras on both the front and back of the device are prodigious in capacity and generous in scope. The unobtrusive “Waterdrop” notch strikes a pleasant balance between no-notch and hard-notch for those still unsure about the aesthetic. The device also features OPPO’s ‘SuperVOOC’ fast charging from 0 to 100% battery in just over 30 minutes as well as a powerful Snapdragon 710 chip for smooth and powerful performance.


After 30 years Chinese Smartphones overthrown US tech. Nowdays OPPO is increasing sales in Africa – the company planned to open 80 stores in Nigeria – and Southeast Asia. But PRC phone maker is planning to become one of the leaders of the 5G era. OPPO entered the 5G business already in the 2015 and recently OPPO took a leading role by creating a prototype based on The OPPO R15 able to successfully connect to the 5G network.




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