During the National Holiday Week of this year, the consumer market was hot. The overall sales of JD Online increased by nearly 40% compared with the same period of last year
The per capita consumption increased by 25% compared with the same period in September. Consumption in the county and rural areas also grew strongly.
With the tourism industry driving the consumption boom, the sales promotion of agricultural special products is particularly significant. According to JD Big Data, sales of specialty products in well-known tourist attractions in the country increased by about 60% year-on-year during the week.
In addition, many local specialties can be scanned to place orders and can be delivered to your doorstep, so that tourists can travel without bought merchandises. Among them, special products such as Kerqin beef jerky, Wutaishan mushroom sauce, etc. are popular.
According to the consumption data from 7FRESH of JD Offline Fresh Food Supermarket, the sales volume of the swimming crabs during the National Day increased by 5 times, and the sales volume of Huangqi Dongzao in the fruit category was the most eye-catching.
JD Daojia’s data shows that the sales of mitten crabs during the week increased by 31% compared with the same period of last year, which is 2.7 times of the usual consumption. Cities such as Beijing, Chengdu, Shenzhen, Guangzhou, Chongqing, and Shanghai are topcities in selling mitten crabs.
It is worth mentioning that with the arrival of the first “Chinese Farmers Harvest Festival”, JD.com has joined forces with hundreds of brand suppliers to launch the “JD Qingfeng Collecting Wholesale Shopping Festival”.
JD believes that it is an important means to build agricultural products brands by deepening the regional cultural factors of agricultural products, highlighting the individualized colors of brands, enhancing the emotional connection with consumers, and emphasizing the characteristics of green health.
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