With its “ten million stars program” Kaola is strengthening its position in cross-border industry. Goods increased by 71 %
According to data, Kaola is experiencing a terrific growth. On December 10, 2019 Yiman Liu, COO of Kaola, announced at the recruitment conference of merchants and service providers that “Kaola will recruit 10,000 new merchants and 10 million products in the future”. At the conference, Kaola started the “ten million stars program” and opened it to international companies. In one world, the company is aimed to boost cross-border e-commerce.
According to the e-commerce platform, this is the first recruitment since Kaola joined Ali in September, and more than 1000 brands and representatives around the world attended the conference. After the recruitment, Kaola will provide merchants with speedy support of entry standards and process. And it will also support merchants with operations, customer service logistics and warehousing. In addition, Kaola will also provide training and import big data support for merchants.
Kaola and Alibaba’s strategic upgrade: New opportunities for businesses
So, what’s the plan for 2020? After the entry of Kaola in Ali family, the import business of Hangzhou-based e-commerce giant will upgrade to a “dual-brand” strategy. According to Alibaba, T-mall Global and Kaola overseas will cooperate with each other. Moreover, Kaola will become a new channel for global companies to develop their businesses in China. And new business opportunities are coming for both merchants and platforms.
Data show that China’s imports and exports have bucked the trend this year, with cross-border e-commerce and retail up 20%. Alibaba set a five-year import target of $200 billion at the first import EXPO in 2018. After one year, 123% of the target for the first year was achieved.
In addition, last year Kaola already signed contracts with more than 30 famous international brands, including Johnson & Johnson, L’Oréal, Danone and other brands, plus the number of merchants on Kaola has increased by 91% and the number of goods has increased by 71 %. “Under the dual-brand strategy of Ali import, Kaola has become a new increment of merchants,” said Yiman Liu.
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