Kuaishou dives into social commerce

29/06/2018

Short video-sharing platform Kuaishou is the latest platform to jump into the intersection of social and e-commerce by letting some users add an online store to their posts.

 

Tencent-backed Kuaishou is experimenting with a pilot program that allows selected users to open “little shops,” where users and merchants can link to products from online shopping platforms, including Alibaba’s Taobao and WeChat’s Youzan within their social media posts, according to the South China Morning Post.

Links to products can be added during live-streaming sessions or in photo or video posts. The links take users to the product listing on Taobao or Youzan, outside the Kuaishou platform.

A spokesperson told local media that while Kuaishou will not charge users allowed to launch shops, they must be able to verify their identity and be vetted for good behavior.

 

Links to products can be added during live-streaming sessions or in photo or video posts. The links take users to the product listing on Taobao or Youzan, outside the Kuaishou platform.

 

Beijing-based Kuaishou hasn’t announced when the social commerce feature will roll out.

The move follows the news earlier this year that popular rival short video platform Douyin would be integrating e-commerce features into its social media post.

Social platforms aren’t the only Chinese companies experimenting with the emerging business model that marries e-commerce and online social entertainment in the hopes of boosting sales.

E-commerce giants Alibaba and JD.com are also making strides into the space. Online shopping marketplaces Taobao, Tmall and JD.com have added live-streaming functions.

Leave a Reply

Your email address will not be published. Required fields are marked *