Lazada brings live streaming in SEA. Over 120,000 spectators in Thailand were able to follow a fashion show in real time
Shopping in Thailand is streamed. The latest found in the world of e-commerce is due to the Lazada group (owned by Alibaba), which created the live-streaming “see now buy now”. Thanks to this technology, thousands of enthusiasts will be able to admire the latest creations in the field of fashion, directly from the screen of their PC or smartphone.
Taking advantage of this technology, over 120,000 spectators in Thailand were able to follow a fashion show in real time on their mobile phones in towns and villages across the country. The “see now buy now” function has therefore allowed them to purchase the items through the Lazada app.
Lazada held “See Now, Buy Now” fashion shows in the Philippines and Malaysia in early May.
Lazada held the same “See Now, Buy Now” fashion shows in the Philippines and Malaysia at the beginning of May. The total number of spectators for all three shows exceeded 300,000, as claimed by the company. “At Lazada, we authorize sellers and support them with revolutionary marketing and shoppertainment initiatives to better engage their customers and also become leaders in their sectors,” said Mary Zhou, Chief Marketing Officer of Lazada Group. “This is how they can finally excite customers, who will drive the growth of their e-business and online shopping.”
Lazada has already hosted 270 live streaming sessions on its platform in Thailand
Calling it a winning formula for both buyers and sellers, Jack Zhang, Lazada Thailand’s chief operating officer, said that livestreaming can reduce the gap between buyers and sellers. “Buyers can interact directly with sellers and sellers can provide lots of creative, engaging and interesting content to help customers get a better understanding of the brand and products,” said Zhang.
Lazada has already hosted 270 live streaming sessions on its platform in Thailand from May 21st to May 26th. Over 80 local Thai brands and 20 global brands participated in the sessions, attracting over 400,000 spectators.
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