JD.com sponsored Chinese-born menswear designer Feng Chen Wang’s London Fashion Week to launch her FW20 collection
The dialogue between European fashion shows and China is still ongoing. Recently JD.com sponsored Chinese-born menswear designer Feng Chen Wang’s London Fashion Week to launch her FW20 collection. The designer’s crossover collection with Pepsi has also debuted online exclusively on JD.com. “Integrating traditional Chinese elements into my designs is very important to me,” said Feng Chen Wang. “JD has been very supportive of young designers like me and I am really appreciative of this close collaboration.”
This is not the first time for JD, or other PRC based e-commerce platform, cooperate with young designers. In this specific case, JD.com supported Feng Chen Wangto release her Spring/Summer Collection 2020 show at London Fashion Week last year. The partnership is aligned with JD’s larger mission to help Chinese domestic designers expand their footprint globally, and to bring a wider selection of fashion to discerning Chinese consumers.
“In recent years, the global fashion industry has been paying more and more attention to Chinese fashion. We’re thrilled to see many excellent Chinese designers make their mark on the international stage,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle. “We are happy to serve as a bridge to support Chinese designers abroad and to provide consumers in China with access to more international designers.
Consumers continue to flock to JD.com in search of distinctive products that they know will be authentic and of high quality. Among the services JD offers to fashion brands, JD Luxury Express, its white glove delivery service, adds a highly-personalized, intimate and innovative offline element to the e-commerce experience.
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