Mogu, a new platform to connect livestreamers and fashion brands

14/05/2019

 

Mogu Global Cosmetics Supply Chain Pool will help the livestreamer to access various brands

Cosmetics, fashion and lifestyle will now be connected. Is the new platform launched by Mogu Inc., the fashion and lifestyle e-commerce platform supported by Tencent. Mogu Global Cosmetics Supply Chain Pool, this is the name, will help the livestreamer to access various brands and select cosmetics by offering product details, price fluctuations, delivery times and historical sales.

For brands and suppliers it will be possible to view recent sales and areas of expertise for each livestreamer. With this new project and for this year, the company aims to include 1,000 brands and to add clothing brands to the platform in the future.

 

Alibaba’s Taobao is drastically expanding its live streaming operations

 

Mogu’s decision can also be explained because, although the live streaming boom is cooling in China, live streaming is becoming a larger part of the country’s e-commerce industry. More traditional platforms such as Taobao, for example, use technology to offer a more interactive and engaging shopping experience.

Alibaba’s Taobao is drastically expanding its live streaming operations this year as a new driver for e-commerce growth. The new Mogu platform aims to standardize the process of matching livestreamers and brands, increasing efficiency and results.

 

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