Momo launches short video social app ‘Duiyan’


With over than $5 billion, video streaming industry is Chinese hi-tech world hot topic right now


China’s short video streaming industry is expected to exceed RMB 38 billion (around $5.46 billion) in 2020, according to media Research. Popular dating platform Momo quietly launched a short video social app, “Duiyan,”. As reported by media, Momo is moving into China’s crowded video-based social market where heavyweight players such as Tencent and Bytedance have already a leading position.

Why does it matters? As the largest online dating platform in China, Nasdaq-listed Momo has expanded its line of products in an attempt to boost user growth, which slowed in 2019.  Despite recording solid year-on-year revenue growth of 18% in the third quarter of 2019, Momo’s user base growth increased only 3% year on year to 114.1 million.

How does it work? Similar to other short video apps, Duiyan allows netizen to record and upload short videos and browse a feed consisting of videos created by other users. Unfortunately, unlike short video giants Douyin and Kuaishou, user feeds on Duiyan are not currently customizable.

In the feed, user information including handle, gender, age, geographical distance, and last active time are displayed at the top of the screen. Users can privately message content creators using the chat bar placed at the bottom of videos. Even comment are private. If users wish for their comments to be visible to others, they can post them in the form of bullet chats that overlay the videos, much like the feature often seen on Chinese live-streaming platforms.



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