Russian owned CPA affiliate network, Admitad, announced ninety percent of cross-border e-commerce in Russia comes from Chinese suppliers at the 2018 E-commerce Conference & Cifnews Partners Dinner. Evgeny Zhukov, Head of Business Development and Sales at Admitad, delivered a keynote address and spoke at an experts roundtable on the future of cross-border e-commerce for international vendors as well as the current state of cross-border in Russia.
Other points to note were the significance of offline to online, or O2O, experience. “Russian consumers are more likely to purchase online if they see a brick and mortar store offline,” Zhukov stated. Additionally, Zhukov highlighted the benefits of the Admitad Affiliate Network, including the CPS or Cost Per Sale basis for advertisers, so that e-commerce suppliers don’t pay unless they successfully make a sale. Admitad has accounts with large brands including eBay, Nike, and Booking.com.
The Admitad global network consists of more than 1,500 advertisers and 650,000 publishers. Publishers may select from over 1,500 affiliate networks that match their profile to most effectively grow their audience. Likewise, Admitad advertisers – including e-commerce companies, services, online games, and consumer financial services – benefit from the size and reach of Admitad’s global network. The company has fully operative offices in Shanghai and Hong Kong to support Asian suppliers and advertisers.