The power of e-commerce. After rockets, platforms are selling helicopters. What else?
Is not a joke. General Yin Dianjia, former deputy commander of the Air Force of the Guangzhou Military Region and other experienced pilots entered the live streaming of Pinduoduo selling helicopters and to carry out national defense education and popularization, attracting millions of viewers.
Many netizens saw that Pinduoduo would “sell planes”, as well as a preview of top pilots taking turns in live streaming explanations. Some consumers were even seriously consulting, asking ”can I pay the down payment?”, or “How to take a flight driver’s license?”. But, as expected, some netizens joked, “Check up the price, I’m flying now” “Only one 20 yuan coupon is missing.”
What was amazing is that interested netizens can also order directly in the live streaming room of Pinduoduo, with a purchase price for four helicopters ranging from 4.2 million to 90.55 million yuan. The “flying live stream” was broadcasted until 12:00 noon on July 1. The result? At the end of the event, the platform sold two Airbus H125 helicopter priced at 15 million yuan.
By the way, this is not the first time Chinese livestreaming platform are selling not ordinary products. On April 1st, China’s largest online retail platforms, Taobao, sold rockets via a live stream for some $5.6 million each on Wednesday night.
Initially dismissed as an April Fools’ Day joke, millions hooked up to the live stream after Taobao, which is owned by Chinese e-commerce giant, Alibaba, announced on its Twitter-like Weibo account: “This is for real”.
According to local media reports, Taobao live streamer star Viya, who has 18 million followers, started to sell the KZ-1 rocket launch service for about 40 million yuan on that evening. “Five rockets ‘on the shelf’ were sold out in seconds with a five-million yuan discount,” national broadcaster, CGTN said in a report on Thursday.
“China Aerospace Science and Industry Corporation (CASIC) joined Taobao, China’s largest e-commerce platform, and successfully sold out its Kuaizhou-1A or KZ-1A carrier rocket,” the report said. Strage or not, this is the power of live commerce in China, a place where you can sell even helicopters and rockets.