Lead Generation in China

Our Smart Service Platform allows our clients to find qualified Chinese prospect from the best manufacturers and sellers


Leveraging on its vast user traffic in China’s cross-border e-commerce industry, Cifnews can establish a branded landing page for marketplaces, personalized with information and articles about the platform and its features. The aim is to collect profiled Chinese sellers to onboard, and exposure.

SSP | Home

The SSP is a section on Cifnews website (desktop + mobile) and on Cifnews mobile APP.

This section is directly reachable from two main entry points:

Cifnews Homepage / SSP Section
Single articles / content

This allow each SSP page to get a stronger exposure, and to be positioned on the Chinese web, including sources such as Baidu.

SSP | Categories

The SSP presents a wide range of cross-border service providers and platforms, serving Chinese companies in different global markets.

From the main global platforms to the ones focused  on single product category or specific geographic areas.

The main service categories of SSP are:

Online Tools / SaaS
– Digital / Media Services
– Legal Services
– Payment Services
– Logistic Services

SSP | Internal Page

Each client can set a dedicated branded page on the SSP, featuring:


Basic info + Official verification
Followers number + Share icon
News aggregator (4 news display)
Marketplace features and figures
Event section
Interactive Q&A section
Livestreaming (Cifnews platform)
Short videos display (30sec-5min)
Onboarding request form

SSP | Contact Form

The aim of the presence on the SSP is to generate qualified leads. The quality of the leads is determined by:

Clients request (target set)
Content quality (inisghts, how-to)
Relevance (profiling accuracy)
Frequency (articles, video, events)

The Cifnews BD team can help in the profiling and selection of leads. 

SSP | Product Page

The SSP offers a new feature called Product Page. It enables Cifnews SSP clients to showcase and sell specific products/services/packages.

This feature is recommended to:

Promote entry level product/services
Launch new products/services
Offer free trials or test new products
Offer special packages during the event

We are looking for the best