Lead Generation in China
Our Smart Service Platform allows our clients to find qualified Chinese prospect from the best manufacturers and sellers
Leveraging on its vast user traffic in China’s cross-border e-commerce industry, Cifnews can establish a branded landing page for marketplaces, personalized with information and articles about the platform and its features. The aim is to collect profiled Chinese sellers to onboard, and exposure.
SSP | Home
The SSP is a section on Cifnews website (desktop + mobile) and on Cifnews mobile APP.
This section is directly reachable from two main entry points:
– Cifnews Homepage / SSP Section
– Single articles / content
This allow each SSP page to get a stronger exposure, and to be positioned on the Chinese web, including sources such as Baidu.
SSP | Categories
The SSP presents a wide range of cross-border service providers and platforms, serving Chinese companies in different global markets.
From the main global platforms to the ones focused on single product category or specific geographic areas.
The main service categories of SSP are:
– Marketplaces
– Online Tools / SaaS
– Digital / Media Services
– Legal Services
– Payment Services
– Logistic Services
SSP | Internal Page
Each client can set a dedicated branded page on the SSP, featuring:
– Basic info + Official verification
– Followers number + Share icon
– News aggregator (4 news display)
– Marketplace features and figures
– Event section
– Interactive Q&A section
– Livestreaming (Cifnews platform)
– Short videos display (30sec-5min)
– Onboarding request form
SSP | Contact Form
The aim of the presence on the SSP is to generate qualified leads. The quality of the leads is determined by:
– Clients request (target set)
– Content quality (inisghts, how-to)
– Relevance (profiling accuracy)
– Frequency (articles, video, events)
The Cifnews BD team can help in the profiling and selection of leads.
SSP | Product Page
The SSP offers a new feature called Product Page. It enables Cifnews SSP clients to showcase and sell specific products/services/packages.
This feature is recommended to:
– Promote entry level product/services
– Launch new products/services
– Offer free trials or test new products
– Offer special packages during the event
