Short video app Kuaishou launches mini game

20/12/2018

 

Tencent-backed app launches first app game called “Jumping Ball”, similar to WeChat title from a year ago

 

Users who use Kuaishou, one of China’s hottest video-sharing and live-streaming apps, now have a novelty. The app among the most used in China, in fact, has introduced a new feature that allows users to play within the app.

The news was noticed directly by users who randomly found a title called Tiao Tiao Qiu, which roughly translates as “Jumping Ball”. Basically, users slide their finger across the screen to keep a ball hopping on the platforms in a twisted row and collecting points for each successful jump.

 

Players can share their scores with their friends on Kuaishou

 

So far Tiao Tiao Qiu is the only game available inside Tencent-backed Kuaishou. But the app’s new gaming section features several stand-alone apps. According to a spokeswoman for Kuaishou, who declined to comment on the gaming feature, tha app appears to be under testing for selected users.

The choice of Kuaishou comes at a time when Chinese technology is trying to offer applications that can offer all the entertainment in one application. One notable example is WeChat, launched by Tencent Holdings in 2011 as a chat app, but now it has turned into a super app where over a billion Chinese people play, read news, order food, pay bills and more.

 

In December last year WeChat launched its “mini game” function within the app

 

Founded in 2011, Kuaishou allows users to create short videos or live-stream themselves doing anything from playing pranks to showing off knife-spinning skills. With about 130 million daily active users, Kuaishou typically targets youth in small Chinese towns outside major urban areas.

Kuaishou, whose backers include Tencent, Baidu and venture capital firm Sequoia, is in talks to raise money at a valuation that could reach US$25 billion, US tech publication The Information reported in October.

 

 

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