Short videos in China: a growing market in 2018

29/05/2019

 

Short video users in China stood at 648 million, representing 78.2% of the country’s overall online population

 

The short video market in China has seen an explosive growth of 744.7% year-on-year to 46.7 billion yuan (about $ 6.8 billion) in 2018, according to a report released in recent days.

Short video users in China stood at 648 million last year, representing 78.2% of the country’s overall online population. This is confirmed by the report published during the VII international audio and video Convention of China held in Chengdu, capital of Sichuan province.

 

Internet users in China spend 5.69 hours on the internet from a smartphone

 

Entertainment and social interaction are the main functions of short videos, with quality content that drives market development. This is the guideline drawn by Zhou Jie of the China Netcasting Services Association.

The report also shows that in China the average time spent on the Internet has increased by 62.9 minutes, reaching 5.69 hours a day by mobile phone users. They spent 11.4% of their time online looking at short videos, a sector that follows instant messaging in this special ranking.

 

The decisive push for the sector could come from the future 5G technology

 

The use of audio and video applications continues to grow in China, accounting for over 80% of total Internet traffic.

Wang Changqing, head of the Internet development research department of the China Internet Network Information Center, said the 5G technology landing will offer a historic opportunity for even greater development in the industry.

 

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