The Starbucks service, tested in Shanghai, will also arrive in Guangzhou, Shenzhen, Chengdu, Hangzhou, Tianjin, Nanjing, Wuhan, Ningbo and Suzhou
Starbucks, the American coffee chain, said it is ready to officially bring its delivery service (Starbucks Delivers) to 9 other cities in China. In fact, since October 22, the service will be active in Guangzhou, Shenzhen, Chengdu, Hangzhou, Tianjin, Nanjing, Wuhan, Ningbo and Suzhou.
The Starbucks Delivery Kitchens, the kitchen inside the Hema supermarkets that is currently being tested in the cities of Shanghai and Hangzhou, will allow Starbucks to increase its delivery capacity and speed. The American company had never made online deliveries to China before Starbucks Delivers, which was launched about a month ago.
The American coffee giant has close agreements with Ele.me, Hema, Tmall and Taobao
In order to enhance and improve its delivery service, Starbucks, last August, announced its partnership with Alibaba and new plans to collaborate with the Ele.me distribution platform (which owns Alibaba), the supermarket chain Hema, the online sales platform Tmall and Taobao.
The strategy of the US coffee industry aims to exploit the boom in the on-demand deliveries market in China and, therefore, to compete with a number of competitors such as, for example, Luckin Coffee.
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