Hongbao

Tech Innovation

Big fees for Chinese New Year travellers on WeChat Pay and Alipay

    Vacation travellers spent 1.2 billion RMB (about $ 180 million) using WeChat Pay…

12/02/2019

Tech Innovation

How PRC digital/hongbao are changing Singapore traditions

  China is exporting trends. Animation, QR codes: Digital red packets on the rise this…

07/02/2019

Market Insights

Chinese New Year: when Tradition Embraces New Technologies

The Spring Festival unraveled – again – China’s ability to combine its thousand-year tradition with…

07/02/2019

Market Insights

Chinese love for Hongbao goes beyond New Year

Digital red envelopes are a crucial marketing tool in China, not just during the Chinese…

18/04/2018

E-commerce Platforms

WeChat, 688 million users took advantage of Hongbao during Chinese New Year

Great success for WeChat Hongbao, which involved 688 million users during the Chinese New Year….

19/02/2018

Cross-border news

Spring Festival, WeChat presents the Spring Festival Shake

The Spring Festival is coming (February 15th) and WeChat is preparing the launch of a…

14/02/2018

Tech Innovation

Chinese New Year, the Hongbao of Alibaba and Tencent are ready

Cash prizes for those using the app before the New Year celebrations (16 February 2018)….

08/02/2018