KOL

Business Stories

”Street Dance of China” Brings the Foreign Subculture on the Dragon’s stage

While hip-hop is banned from Chinese public representations, a talent show tries to reinvent the…

07/01/2019

Business Stories

”I Am The Actor”, Tencent Bets on the Talent Show

Is AI going to determine future KOL? While the top Chinese reality show ”I Am…

14/11/2018

Market Insights

Chinese study abroad students are the new key opinion leaders

Luxury brands use well-traveled study abroad students to set trends   With direct access to…

19/04/2018

Business Stories

Social Commerce: China’s marketing trend is the future of online retail

China’s social commerce sales hit US$672 billion in 2016 and continue upward momentum   An…

09/04/2018