Market Trends

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Market Insights

”He-conomy” vs ”She-conomy”: it’s time for men to drive China’s consumption

Women have always embodied the ideal consumer. But an emerging increase in China’s male consumption…

18/01/2019

Market Insights

Fashion: Successes and Missteps of Luxury Brands’ Year of the Pig Collections

As the Chinese New Year approaches, brands start to launch their limited edition collections. While…

16/01/2019

Business Stories

”Street Dance of China” Brings the Foreign Subculture on the Dragon’s stage

While hip-hop is banned from Chinese public representations, a talent show tries to reinvent the…

07/01/2019

Business Stories

How Ms Yeah Became a Global Wanghong by Cooking in the Office

Ms Yeah shot a video of herself cooking food using office supplies among her deadpan…

04/01/2019

Business Stories

Yizhibo Turned Live-Streaming into Chinese Millennials’ New Favorite Format

With 59.7 million registered users, Yizhibo became one of the biggest live-streaming platforms in China….

31/12/2018

Business Stories

Li-Ning: China’s Sportswear Brand that Walked the NY Fashion Show

With Li-Ning’s runway show during last NY Fashion Week, Chinese sportswear officially entered the International…

17/12/2018

Business Stories

Douyin & TikTok: Two Names and One International Success

Quickly rising at the top of social network charts is the Chinese Douyin, aka TikTok….

11/12/2018

Business Stories

E-tourism in China: it’s Weibo the favorite travel app

As the purchasing power grows in China, a new DIY e-tourism is rising. No more…

27/11/2018

Business Stories

Anta: PRC Largest Sport Maker Will Beat Nike!

Is Anta setting or following the fitness trend? Fujian based sportswear brand is running to…

26/11/2018

Business Stories

Last Hope and Flavors of Youth: the arousal of the Chinese anime industry

The 90s kids do not overcome the love for Japanese anime. Now China wants to play…

21/11/2018