marketing

Cross-border news

E-Commerce: Chinese Consumers are Back

Alibaba and JD racked up records during ‘6.18’ summer gala. That growth was propelled by…

23/06/2020

Market Insights

What Do We Learn from Foreign Brands’ Slipups in China’s Luxury Market

China’s market potential is huge. But with great potential comes great responsibility so much so…

23/09/2019

Tech Innovation

TikTok promotes monetization: tests started on the advertising network

  The goal is to direct users to East Asia, allowing brands to extend their…

29/08/2019

E-commerce Platforms

Marketing in China for Western Brands. Social-Commerce or Live-Streaming?

When marketing in China, focusing just on one e-commerce platform is not enough. Western brands…

24/05/2019

Cross-border news, Market Insights

These Trends will Shape China’s E-commerce and Marketing Strategies in 2019

China’s digital evolution is driving the country’s economic growth. What trends are going to lead…

22/04/2019

Business Stories

D&G: How (not) to Epic Fail in China

Marketing in a foreign culture is not easy, especially in China. D&G latest marketing failure…

30/11/2018