“Echo”, Tencent’s another experiment due to satisfy the Gen Z’s appetite
China’s Tencent has just released “Huiyin”, “Echo” in English, a new social app that features live audio chat. This is Tencent’s last attempt to to meet Chinese Gen Z’s online social needs, an area where Tencent has been losing ground to ByteDance’s hyper-popular Douyin so far.
When opening the app, users can see the slogan “encounter the voices you like”. On its home page, there are three tabs Follow, Trending, and Nearby, for checking out streamers one followed, the most popular content on the platform, and other users nearby. Audio social apps are hardly a new concept even in China, but according to QuestMobile latest report, audio could be the next main medium for social-networking, with some smaller players already existed in the field.
According to media, Other Chinese tech companies are also aggressively exploring new forms of social-networking for the younger generation. For instance, ByteDance launched Duoshan and Feiliao; Alibaba unveiled Real Ruwo for college students; and Baidu announced stranger social-networking app Tingtong.