After “Echo”, “Youji” is Tencent’s latest experiment due to satisfy the Gen Z’s appetite
Recently, Tencent has officially launched an app called “YouJi”, with the slogan “record your real life”. This is Tencent’s latest new Social Media platform, another app that is what we consider ‘Third Gen Social’ due to satisfy the Gen’z’s appetite. According to the company, users can browse through friends’ daily posts in the app, and can also record and share what’s happening in their own lives.
Youji combines social media and forum features and the platform helps discover people you aren’t connected to through the use of hashtags and topics, making it an open platform, unlike WeChat.
Different from Weibo’s new social app Oasis, this new app combines the functions of Weibo with a unique “daily topics” feature, allowing users to consume content in various verticals. Including the newly launched “You Ji”, Tencent has now created four different types of social apps, namely virtual character socializing, short video socializing, dating and social networking.
Youji realesd arrived one week later the presentation of “Echo”, a new social app that features live audio chat. When opening the app, users can see the slogan “encounter the voices you like”. On its home page, there are three tabs Follow, Trending, and Nearby, for checking out streamers one followed, the most popular content on the platform, and other users nearby. Audio social apps are hardly a new concept even in China, but according to QuestMobile latest report, audio could be the next main medium for social-networking, with some smaller players already existed in the field.
According to media, Other Chinese tech companies are also aggressively exploring new forms of social-networking for the younger generation. For instance, ByteDance launched Duoshan and Feiliao; Alibaba unveiled Real Ruwo for college students; and Baidu announced stranger social-networking app Tingtong. As experts noticed, Tencent is trying t to to meet Chinese Gen Z’s online social needs, an area where Tencent has been losing ground to ByteDance’s hyper-popular Douyin so far.
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