Livestreaming and cross-border e-commerce. The Canton Fair to launch online edition, Tencent designated as tech service provider for 127th Canton Fair
The Canton fair is going online for the first time in 63 years. The China Import and Export Fair, well known ad Canton Fair, is the largest biannual PRC trade fairs. Canton Fair is the most effective way to develop the business relationships any marketers need to succeed in China. It’s no wonder that the Canton Trade Fair has already become a must see for all those looking for business success in the country.
The 126th autumn session of the biannual event received 186,015 participants from 214 countries and regions, and the export turnover reached US$29.3 billion. But this year, The China Import and Export Fair announced it will launch its 127th edition online in mid-June in response to the COVID-19 pandemic.
“After more than six decades, the Canton Fair has become China’s largest comprehensive international trade fair with the longest history, most commodities and customers and the best trading results,” said Ren Hongbin, assistant minister of commerce. “The 127th Canton Fair is proposed to take place online in lieu of a physical exhibition. This is both a pragmatic response to the COVID-19 pandemic and a major initiative for innovative development.”
In early April, Premier Li Keqiang already announced the news during a press conference. According to experts, the first virtual Canton Fair will create an online international trade platform of quality and specialty products that covers 16 major export categories, such as home appliances, consumer goods, textiles, medical and health care. The fair will provide online services for product promotion, matchmaking and business negotiations, enabling both Chinese and international businesses to place orders remotely.
Moreover, China’s tech giant Tencent has become the technical service provider for the 127th Canton Fair, according to the China Foreign Trade Centre Group, the organizer of the event. Tencent will provide overall technical support, platform R&D and cloud services for the Canton Fair, plus it will also set up a 24-hour livestreaming platform for the exhibitors to not only have face-to-face online talks with participating merchants but to promote to others around the globe. In addition, the Canton Fair will set up a cross-border e-commerce zone to explore new possibilities for efficient international trade and promote a batch of cross-border e-commerce brand enterprises.
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