The world entertainment giant has recently bought the rights to distribute the web series ‘I Hear You’ produced by Youku, owned by Alibaba
In the near future, more than 148 million viewers will be able to see ‘I Hear You’, a web series produced by Youku, a video site owned by e-commerce giant Alibaba Group Holding.
This is the result of an agreement between Netflix and Alibaba. Netflix, in fact, as reported by Yicai Global, has acquired the exclusive distribution rights for the Chinese series I Hear You by Youku and plans to broadcast the romantic 24-episode comedy to its more than 148 million subscribers in 190 countries and regions throughout the world starting May 15th.
The web series is based on the popular online novel written by Shi Xiaozha
In particular, the story of Youku’s online series is based on the story of the popular online novel written by Shi Xiaozha. According to preliminary data, the show attracted over 20 million online views.
However, for Netflix it is not the first license agreement with a Chinese online video hub. In 2007, in fact, the American company acquired the rights for Youku’s detective thriller, Day and Night, which made a great success in China.
The number of subscribers paid on Chinese online video platforms reached over 230 million users last year
Brandy Zhang, editor-in-chief of the Youku online series division, said: “More than 50 original productions have been distributed abroad in the last two years, since we see a growing interest from international distributors”.
In China users are increasing subscriptions to watch videos, movies and series online. The number of subscribers paid on Chinese online video platforms reached over 230 million users last year, compared to 22 million in 2015, according to a February report by the Chinese film industry tracker EntgroupA, which expects the number to rise to 300 million by the end of this year.
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