TikTok, World Expansion: Priorities In The United States, Japan and India

05/10/2019

 

 

With over 500 million monthly active users in 154 countries worldwide, TikTok is rethinking its future

 

 

TikTok, the ByteDace app that deals with short videos, has labeled the United States, Japan and India as strategic countries to favor its expansion abroad, according to Chinese media reports LatePost.

While the United States and Japan have already been popular markets for TikTok, the Beijing-based startup has increased its emphasis on the Indian market, where the company has increased the number of active daily users (DAUs) by 50 million units in 2019 .

The number of new users of TikTok and its Chinese version Douyin reached 188 million in the first quarter of 2019, with an increase on an annual basis of 70% and half of them came from India, as reported by the analysis organization Sensor Tower app. The Indians also installed the TikTok app 89 million times in the first quarter of the year, more than eight times last year’s number. By comparison, the United States has gained around 13 million installations over the same period of time.

 

To continue its growth in the Indian market, TikTok will join Vigo

 

Due to this rapid growth, India has been updated to the list of strategic countries, although it had previously been ranked lower in terms of average revenue per user (ARPU), an indicator applied internally by the company to differentiate the markets.

The move also comes after a backlash that the company faced in April, when the Indian government ordered TikTok to be removed from Google and the Apple App Store for two weeks. The sanction came due to alleged encouragement to obscenity and other illegal content. After the reversal of judicial prohibition, the app quickly returned to the country’s main downloads.

To continue its growth in the Indian market, some sources have reported that TikTok will be joining Vigo, another video-sharing app owned by ByteDance.

 

TikTok continues its rise in the world, with a special focus on South America

 

But between the new frontiers of the app there is not only India, Even the Brazilian market, in fact, has attracted the attention of TikTok’s plans. Everything comes from when its competitors, including the Kuaishou platform (marketed outside China as Kwai) and the live streaming app YY, are growing rapidly in many South American countries.

Tiktok, meanwhile, removed the UK from selected strategic countries. The Chinese company has been under investigation in the United Kingdom since February, due to the way in which it collects and uses the personal data of young users, with particular attention to the safety of minors present on the platform

 

 

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