Tmall and Chinese Football Association Super League reached a five-year cooperation


Chinese Football Association Super League (CSL), Ltd., Tmall, and Beijing Shankai Sports Co., Ltd. jointly held a press conference in Beijing, announcing that Tmall will become its official partner


It is announced that Tmall will become the official partner of the CSL’s comprehensive e-commerce in the next five years. Shankai Sports will become the exclusive operator of the licensed products of the CSL.


In recent years, the influence of the CSL has been increasing day by day. With the influx of many high-level foreign aids, in the Asian region, CSL has surpassed the Japanese J League and the Korean K League and has become the most noteworthy football league in Asia.


In 2017 alone, CSL attracted more than 5.7 million live viewers, with an average of 23,700 spectators per game. This figure ranked fifth in the world, and a total of 434 million viewers watched the CSL through TV. 96 countries overseas currently broadcast the CSL regularly.

Tmall president Jing Jie said, “Tmall has 600 million consumers, and the sports industry chain has a strong fit with Tmall’s new retail. The strategic cooperation with CSL is a great opportunity. Tmall will be based on New Retailing to break through the football industry chain, unite more brands and commercial forces, maximize the influence and business value of the event, promote the development of Chinese football culture and market, and look forward to developing more commercial opportunities with the CSL.”


This year, the sports industry entered the overall layout of China’s economy for the first time and clarified the direction of the integration of the sports industry with the intelligent industry and the Internet. It has also been clearly defined by the National Development and Reform Commission as a “new enthusiasm” for economic development.


It is expected that the added value of the sports industry will account for more than 1% of GDP at the end of this year, and sports consumption will be nearly 1 trillion RMB.

Tmall hopes to attract more young people through the innovative ways of entertainment marketing and dynamic marketing, to enlarge the power of youth culture, to make Tmall more energetic, and then use its vitality to influence more youths to join sports.


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