2018 Tmall Double 11 announced its official launch. This year, there will be 180,000 brands around the world, and consumers can get more than 10 billion shopping allowances and red envelopes from the Tmall platform
As a growing consumption festival, the transaction volume from 2009 increased from only 52 million yuan to 168.2 billion yuan in 2017; the number of participating brands increased from 27 in 2009 to 180,000 in 2018, covering from apparel industry, to mobile digital, home appliances, cars, beauty, food, mother and child, books and so on. Behind this are the rising value of the entire social business, payment, logistics, and services.
Due to the rising consumption power of China, consumers’ shopping needs have been continuously tapped. Whether it is beauty care, digital home appliances, travel, every single year you can see more and more consumers pursuing the quality of life.
The biggest attraction of Tmall Double 11 in 2018 is the comprehensive assembly of Alibaba’s digital economy business. Alibaba’s Taobao Tmall, Hema, Koubei, Eleme, and other offline consumption scenes, as well as Yintai Mall, Real Home, RT-Mart and other stores are fully involved, to provide users with discounts.
It is worth noting that Eleme and Koubei participated in the Tmall Double 11 for the first time this year, making the Tmall Double 11 further become a full-course carnival that covers the online and offline synchronization of “Eat, Drink, and Play”. In other words, during the double 11 this year, in addition to shopping at Tmall, you can enjoy the double 11 privilege discount while eating, drinking offline.
Online is still the main battlefield of Tmall Double 11, but this year, offline, starting from the launch of Tmall Double 11, consumers can complete a comprehensive upgrade of their ideal life in many retail scenarios.
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