WeChat, success for mini-programs among the over 55 Chinese

01/11/2018

 

There are currently more than 60 million WeChat users, aged 55 to 70

 

Success of WeChat mini-programs among the over 55 Chinese. In fact, this group of people seems to be increasingly attracted to the proposed entertainment, such as watching videos, reading news and watching photographs; This is confirmed by the data analysis platform of the Aladdin mini program.

According to local media, there are currently more than 60 million WeChat users, aged 55 to 70 years. Many of these users learn how to use online shopping platforms through the mini-programs shared by their friends.

 

Mini apps can be launched directly from WeChat

 

By doing a more in-depth analysis of WeChat users, you will notice how 22% use them to watch videos, 20% for news content and 17% for photography.

Aladdin, in his report, noted that the ease of use of the mini-program apps has been improved by WeChat’s recent restructuring of the “Mini programs in the vicinity” feature. Here users can choose between different categories of mini programs, including shopping, travel, beauty and education to identify the most interesting mini programs.

 

Research has confirmed that 50% of older users use WeChat’s Pay features

 

It is now clear that older WeChat users use different features than messaging and this data is also supported by a study published by the research and technology company affiliated with Tencent, the Society & Technology (S-Tech), which, together with a group Research Institute of the University of Shenzhen, has carried on the study. The study showed that about 3/4 of elderly users read subscription articles, while 50% of respondents use WeChat’s Pay features.

This trend of older people is now being targeted by the iQiyi video platform, which has released a video app (Jinshi), addressed to that section of the market. The app focuses on topics such as current events and politics, health and military life.

 

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